NRRA Shares Marketing Model with Northeast Recycling Council (NERC)
Member Services Manager Bonnie Bethune was invited to speak about NRRA’s marketing model at the July 13, 2021 NERC Regional Recycling Markets Committee. “Being able to home in one subject and share this information with colleagues in the field was a pleasure” said Bonnie. Bonnie addressed the following three key questions in her presentation:
- How does NRRA obtain materials to market?
- What mechanisms are in place to market these materials?
- How does NRRA keep up with market changes?
Between NRRA members, vendors and staff, the above is accomplished with amazing success as nearly 50,000 tons of material and $1.8 million to our members in 2020 demonstrates.
How does NRRA obtain materials to market?
Orders to move material are communicated via:
- Load request form (via computer or smart phone)
What mechanisms are in place to market these materials?
NRRA’s various departments - Member Services, Logistics/Administration and Accounting - all work together to make sure the load goes smoothly from order to pickup to revenue check.
It’s not all about the revenue, but seeing a check for $15,000 for a June load of plastics makes the effort very worthwhile.
Once the load is complete, there is one more step in the process. NRRA has a new Track and Report process that allows operators to see the results of their labors in an activity report for each trailer load of material.
How does NRRA keep up with market changes?
Market Pricing comes from various sources and formats:
- Daily, weekly or monthly price sheets
- Contract pricing
- Indexes such as PPI (Pulp & Paper Index; AMM – American Metals Market; LME – London Metal Exchange
- Quoted pricing (per load by commodity)
- NRRA is watching prices daily at a dynamic time in recycling with fiber prices very strong and plastics pricing at an all-time high.
- “New England Hand Sorted” material is in high demand and the revenue is demonstrating the value of NRRA members’ material.